Client Case Study · Pimkie

Deploying training across an entire network of stores

Pimkie, a ready-to-wear brand, chose Simbel to deliver training to its store teams and headquarters, alongside Elevo: learning paths adapted to each population, simple access even without individual email addresses, and unified network management.

1 networkheadquarters and stores united on a single training platform
Without emailstore teams access their training without individual addresses
By populationtargeted learning paths for headquarters and stores, automatically enrolled

A network of stores, challenging training dissemination

Pimkie is a ready-to-wear brand with a network of stores and a headquarters. Its teams are divided into very different populations: store teams on one side, and headquarters functions on the other.

For appraisals and annual campaigns, Pimkie relies on Elevo. But implementing training across the entire network posed a concrete challenge: a large portion of store employees do not have individual email addresses, and the needs of headquarters and the field are completely different.

The Challenge

Train the entire network, not just headquarters

Pimkie's need wasn't just to equip training. It was to make it accessible to all its populations:

  • Access to learning paths for store teams, even without individual email addresses.
  • Distinct catalogs and learning paths per population, headquarters and store, with automatic enrollment.
  • Seamless integration with Elevo, so that appraisal campaigns feed into training without duplicate entry.
  • Unified network management, from headquarters to the last store.

The Solution

A training platform designed for the network, alongside Elevo

Pimkie deployed Simbel as its training management platform for its entire network, alongside Elevo. Four capabilities made the difference:

  1. Frictionless Access: SSO for headquarters, dedicated access for store teams without individual email addresses.
  2. Paths by group: each group, both headquarters and stores, receives its catalog and paths, with automatic enrollment.
  3. Integration with Elevo: performance review campaigns and identified needs feed into the training plan, without re-entry.
  4. Unified management and compliance: activity, completion, and obligations tracked across the entire network, on a single platform.

« Our challenge was to engage store teams, not just headquarters. With Simbel, an employee in a store can complete their training even without a dedicated email address. »

Training Manager
Pimkie

The Impact

Training delivered to stores

With Simbel, Pimkie's training scales up:

  • Store teams access their training, even without individual email addresses.
  • Each group follows tailored paths, with automatic enrollment.
  • Performance review campaigns and training progress together, without re-entry.
  • Training teams spend less time on administrative tasks, and more on skill development.

« Between performance review campaigns and the training plan, we no longer re-enter anything. The tool is seamless and saves us valuable time on management. »

Training Manager
Pimkie

And tomorrow

Deployment continues: LMS ramp-up for in-store training paths, digitalization of attendance tracking, and new uses throughout campaigns.

Pimkie and Simbel show that a store network can deliver training to its field teams, leaving no one behind.

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12x
less management time
+50
Employee NPS
87%
development goals achieved
20-50%
savings on the training budget