Objectifs
- Create product vision which clearly articulates user situation and value measures.,
- Make difficult trade-offs on product roadmap, product backlogs and prioritisation of features.,
- Focus on key decision making criteria in user research, not what users claim they want.,
- Measure progress and provide alignment using Objective and Key Results (OKR) metrics.
Programme
"# Introduction to product strategy - Introduction: Why Product Strategy? - What is a compelling product vision? - Course overview: Develop our own product vision step by step - Transform user understanding with Jobs to be done
# What is Jobs to be done? - An example of Jobs to be done at play: McDonald's milkshake - Practice exercise of applying the Jobs to be done concept in your daily life
#Build user empathy: deep dive interviews - Research objectives and setting it up right - Asking the right questions and listening for valuable insights - An example of a structured interview
#Prioritise what really matters: Quantitative user inputs - Objectives: why prioritisation matters - Importance, satisfaction and unmet needs
#Bringing it all together: Prioritising product initiatives and building roadmap - An example of prioritising product initiatives and roadmap - Example continued: interviews and quantitative research - Example continued: product vision and prioritisation - Measure what matters: Objective and Key Results
#Test and learn: From a compelling vision to successful products - Build measure learn: Design sprint - (Optional) Continue your learning - Wrap up"
Avis
"It is a easy-to-understand crash course with many real-life examples. Happy to learn some new concepts like Jobs to be Done and opportunity gaps. It will be helpful in my daily work as well." - "Ka Hei Cheung"
"I took this course so I can become more strategic in product management. Many useful theories and tools. The explanation is clear and engaging. Great course!" - "Davis Chan"
"I was looking for a course to widen my horizons. Polly is explaining concepts so clearly that even a laymen like me can understand and follow what she tries to teach." - ""Wong Wai Man"
