The Need to Be Market Driven Market-driven companies are 30 percent more profitable. Find out more about the benefits of being market driven and what it could mean for your organization. Topics Covered:  • Listen to all aspects of the market  • Plan products from the outside in  • Lower risks and increase rewards by using market data How to Create a Market-Driven Organization Review the tasks and activities required to be market driven and learn to balance strategy and tactics. Topics Covered:  • Implement the Pragmatic Framework  • Define roles and responsibilities  • Perform gap analysis to compare actual performance with potential Build and Share Market Expertise Look beyond demographics and your existing customer base to understand the whole market and share that context internally. Topics Covered:  • Talk to and observe the market in action  • Develop detailed profiles of your buyers and users  • Document and share your market knowledge across the organization Uncover Strategic Opportunities Learn techniques for scoring and comparing opportunities. Topics Covered:  • Identify opportunities within market problems  • Use three criteria to determine if problems are worth solving  • Ensure you’re the right company to solve the market problem