Points forts
- Des mentors UX Researchers dans les plus belles boîtes tech françaises (Algolia, Dashlane, BlaBlaCar, Heetch, etc.)
- Des masterclass d'UX Researchers mondialement connus.
- Pédagogie active avec contenus vidéos, challenges, et coaching
- Possibilité de travailler sur des challenges réelles qui concernent l'entreprise du participant
- Contenus actionnables avec des templates et framework à dupliquer et utiliser dans son entreprise
Objectifs
- Définir une approche de Research
- Maîtriser les principales méthodes (user interviews, user test, survey)
- Analyser des données qualitatives, partager des insights
Programme
Week 1 - UX Research approach Research Approach: objectives (decisions), investment, constraints, timing Choose the right UX research method Defining research questions, research hypothesis, target sample
Week 2 - Running user interviews Writing an interview guide: framing and asking the good questions Leading an interview: set-up, hosts/guests, techniques to avoid leaving data on the table
Week 3 - Analyze qualitative data Atomic research framework Build a UXR Report with insights and opportunities
Week 4 - Usability tests Write usability test protocol Lead usability test Build usability test report
Week 5 - Surveys Define objectives and target for surveys Write survey questionnaire Analyze quantitative data
Week 6 - Empowering insights Sharing insights across the organization Using storytelling and creativity to maximize the impact
