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Learn the skills Product Managers use every day. Vision, strategy, & advanced metrics for Product Managers

Advanced Product Management: Vision, Strategy & Metrics
Management
Product & Design ✍️

Advanced Product Management: Vision, Strategy & Metrics

par
Udemy
groupe
9/10 (50 avis)
groupe
Communauté
chapeau de certification
Certification
icone de format
Format
Vidéos à la demande

Les avis

No items found.

Le contenu

Objectifs

  • How to use a vision framework for your company and product,
  • How product development hierarchies work,
  • How to tie your metrics to your overall business strategy,
  • How famous leaders use vision to succeed

Programme

"#Introduction - Course Overview - Join our community on Slack! - Review sheets & resources - all in one PDF! - Product Management Foundations of Vision and Strategy

#Introduction to Vision and Strategy for Product Managers and CEOs - Vision vs. Strategy - What’s the Difference? - Understanding the Product Development Hierarchy - A Deeper Dive on the Art of Vision - How to set vision as a leader, CEO, or Product Manager - Real World Examples of Great Vision Using the Framework - Product Strategy 101 - Real World Examples of Great Strategic Moves - Putting it All Together: Vision as a PM vs a CEO - Recap Lecture: Roadmapping - Agile Roadmapping using Vision and OKRs - Review & Recap: Strategy & Vision - Q&A: Vision & Strategy

#Vision Case Study - Vision Case Study (part 1) - Establishing Vision as a CEO - Vision Case Study (part 2) - Establishing Vision as a Product Manager - Advanced Metrics for Product Managers

#Intro to Metrics - How to Better Tie Metrics to Your Product Strategy - Recap Lecture: How to Pick Good Metrics - Leading vs lagging metrics - Metrics by Cohort - How to Design a Cohort Analysis - Metrics with Origin Source Sorting - Example - Origin Source Sorting - Intro to T testing - T testing example - When to Use Data vs. Intuition - Review & Recap: Advanced metrics

#Metrics by Industry - E commerce Metrics (part 1) - E commerce Metrics (part 2) - Mobile App Metrics - Marketplace Metrics - Review & Recap: Metrics in different industries

#Interviews with Product Managers - Interview with Melissa Perri, CEO of Produx Labs"

Avis

"Wonderful course that focuses on the importance of vision while also touching upon the topics of strategy and metrics while building products. Its a nice follow-up course after the basic product manager course. Lectures are well structured and explained lucidly by excellent instructors of product management. "Shyam Sunder Hati"

"Short and effective course. Great if you're looking for a ""just-in-time"" learning approach or if you're looking for a refresher." "Kyran McKinney-Crudden"

"Wonderful course, well structured. Its definitely give deep understanding on the metrics side of things for PMs. That said would have been great to also have some additional section on tools like amplitude etc." Mudit Chaudhry

Le format

Le formateur

emoji d'un héroAdvanced Product Management: Vision, Strategy & Metrics
Cole Mercer
Head of Academy @ Semrush | Ex- Lead PM @ SoundCloud
Hey there! I'm currently the Head of Product for Academy at Semrush. Before that, I was a Senior Product Manager at SoundCloud where I work on listener experience for over 170 million monthly users across web, iOS, and Android platforms. I'm also a former General Assembly Product Management instructor where I taught courses in person to students in Manhattan. I'm on Udemy now because I loved my experience at GA and really enjoy teaching others about things I've learned. I have consulted for various tech companies, and while in NYC was also a Product Manager at Bonobos - a web-focused retail clothing brand where I oversaw web and mobile properties that generated tens of millions in annual revenue through tens of thousands of customers. Included in my knowledge is a lot of enterprise and a SaaS product management experience - I was an early product manager at Mass Relevance, a social API and data-focused enterprise marketing platform which was acquired in 2014. Much earlier in my career I spent over a year as a PM with an investor funded startup in Austin, TX focusing on driving traction for early stage companies where we had over 35,000 users. I moved to that position from an initial role as a web engineer. My career in Product Management started after graduating from Babson College and becoming a technology consultant to several companies across the US for over 2 years. As a result, I am fortunate enough to have experience in product management that spans several industries and development models.

L'organisme de formation

Advanced Product Management: Vision, Strategy & Metrics

Udemy

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La certification

La communauté